Sustainable Swaps: Supporting B Corps in Your Day-to-Day

This B Corp Month We Celebrate the Little Swaps That Can Lead to Huge Impact.

March is B Corp Month, marking a time dedicated to reflecting on what it means to use business as a force for good and how we, as consumers, have the power of making a difference.

Certified B Corporations are championing a better way of doing business. As companies that live by the principles of the triple bottom line (people, planet, profit), the more profits they have, the more impact they can make; which means more donations to positive causes, more flexibility for workers, and more equitable opportunities to those in their industries. One of the simplest ways to support your favorite Certified B Corporations is by buying from them!

Read on to better understand the purchasing power you have as a consumer, and peek some of Tonic’s favorite sustainable swaps!

Why You Should Support Certified B’s

Make Your Money Loud

We all have purchasing power — In today’s world, where consumers have more and more choices, it is important to support companies that take a stand on environmental and social issues. Our purchasing power gives us the ability to influence change by choosing to buy from businesses that prioritize ethical practices and social responsibility.

Align Your Values to Your Lifestyle

Certified B Corporations are a cohort of companies trying to use business as a force for good. When you buy from a Certified B, you can be confident that the employees behind the product(s) are treated well, from benefits to break room snacks and everything in between. By aligning your purchases with your values, we can encourage more businesses to adopt responsible practices and create a more equitable and sustainable future.

Take the Guesswork Out of Purchasing

Businesses go through a rigorous assessment and stringent auditing process to become Certified B Corporations, and are required to recertify every three years. (Take a peek at our experience.) Yes, the logo is awesome for branding, but it also lets the consumer know that the product or service being shopped is meeting the highest standards of environmental and social impact. Third-party accreditations help to validate and mitigate research sometimes done by the consumer themselves. TLDR; Save yourself time, look for logos.

Impactful Swaps for Your Day-to-Day

We asked the masses (the Tonic masses) how they incorporate Certified B’s into their daily lives in hopes of sharing some easy ways to be more sustainably conscious and impactful on the regular. And they did not disappoint. Below are just a few of the 9,000+ companies around the world transforming the global economy to benefit all people, communities, and the planet, backed by Tonic’s recommendation.

Uncommon Goods: “An online marketplace connecting makers and their creations with shoppers looking for truly unique goods and gifts.”

Shop by interest, best sellers, or trending products to find the perfect gift for any occasion. From potters to painters to jewelry artists to craftspeople of all kinds, check out Uncommon Good’s story and the ways they give back to artists across the globe.

Who Gives A Crap: “Eco-friendly toilet paper featuring bamboo or recycled options.”

Who knew being more sustainable could be as easy as changing your toilet paper? With 50% of profits donated to clean water and sanitation non-profits, Who Gives A Crap is an impactful alternative to a daily necessity. Shop their subscriptions (or purchase once!) and learn more about their impact!

Blueland: “Reusable and sustainable cleaning products.”

Buy the bottle once and refill forever. Blueland is disrupting the cleaning industry by removing the water found in formulas/products and creating dry-form concentrated tablets. Fill the bottle, drop in a tablet, and get to cleaning. This formula shift has diverted over 1 billion single-use plastic bottles from landfills and oceans since 2019! Browse their products and learn more about their mission to see if swapping would work for your family!

Eminence Organic Skin Care: “Effective, all natural skin care.”

Free of harsh chemicals, Eminence delivers products made by using sustainable farming and green practices. Not only is Eminence bringing sustainability to your skincare routine, they also plant a tree for every product sold through a partnership with Trees for The Future. (An initiative you know we love here at Tonic!)

Looking for a sustainable swap that we didn’t mention? Check out the B Corp directory to find the perfect fit for you.

This B Corp Month, celebrate the small changes that make a big difference. And remember, your spending choices matter. Happy B Corp shopping!